Robert Craven, The Directors' Centre, 1 The High Street, Woolley, Bath BA1 8AR, UK
+44 (0)1225 851 044 office@directorscentre.com
The Directors' Centre Ltd., registered in England and Wales, company registration no. 2606555.

	September 2007
Greetings From Robert Craven, Keynote Speaker, Author and MD of The Directors' Centre Welcome to our September Newsletter! It is cram-packed with opportunities for you to attend seminars and workshops where you will find out how to make your business even more profitable. However The Directors' Centre is "so much more than just conferences and seminars"! If there's one message for you to take away from this Newsletter, it is: "You can work with Directors' Centre business growth experts, one-to-one, to overcome growth issues and measurably increase your sales and profits - no 'clever clogs' theory, just talk to and work with someone who has 'been there and done it' to help you do the same." In this Newsletter you will find the following: Find out how you can increase your sales and profits by working with a Directors’ Centre expert. Find out here Read the article in The Mail on Sunday. We had an overwhelming response to our request for 'case studies' for this article. Read the case studies See the Man! 'Let's Talk...' seminars for Barclays- bookings are going through the roof for these events. Since an article appeared in the Daily Express the bookings have been flooding in. Read the article. Check out the current list and book your place. Another new venue, Aberdeen, has now been added. Find out what others say about these seminars and also see Robert in action in a video taken at one of his seminars. Watch the Video This video is about 3 minutes long - but well worth watching. Attend the seminar with Paul Jobin, our business growth expert and John Mortimer from Peninsula. The next event in this 'Even More Profit!' series is in Burton-on-Trent on 10th October. Find out more. Listen to the interview. Robert has been interviewed by Alex Bellinger, SmallBizPod - Listen now Regular Features: Article of the Month: How Good is Your Marketing? Dare of the Month Bright Marketing - NEW BOOK - OUT NOW! Robert Craven's Blog Our free Business Surgeries continue to be very popular and through them we have been able to help many owner/managers achieve and exceed their business goals. If you are the MD of a growing business with a turnover of over £500K - and have hit a 'glass ceiling', our team of business growth experts have the expertise to get your business to the next stage. Book a surgerytoday. Regards Robert, Lesley and The Team at The Directors' Centre.
Find out how you can increase sales and profits by working with a Directors’ Centre expert
I will not waffle. What we are about is simply... ... to help companies as they face the challenges of growth... to help you to develop and implement strategies and processes that focus on your customers and your profitability. Find out more Read our mini-case studies. And a call to action: Do you want to talk to someone who can show you how to improve sales and profits so that you run the business you want to run (with the rewards you deserve)? Call Lesley or Robert on 01225 851044 or email and explain what you are trying to do (and what is holding you back). We will tell you how we can help you. We can set up a meeting with the appropriate expert and if the chemistry is right then you can set to work almost immediately! >> TOP
Barclays Let's Talk... 'More Profit ' and 'Bright Marketing' Seminars
The web-booking form for the 'Let's Talk...' series of seminars with Barclays has been open for a couple of weeks. We are receiving a steady stream of bookings, so if you haven't yet booked for one near you then now is the time - before it's too late!! Why attend? You'll get loads of tools, tips and techniques to increase sales and profits! These seminars are a great way of getting closer to your clients - host a table of your guests and you will not only be introducing them to lots of inspirational business tips and tools but also offering them the opportunity to market their (and your) business to other local businesses. BOOKING FORM October 9th October - Walsall, Bescot Stadium - Bright Marketing 10th October - Llandudno, MacDonald St George Hotel - Bright Marketing 17th October - Wakefield, Cedar Court - More Profit 18th October - Preston, Marriott - Bright Marketing November 1st November - Scotch Corner, The Scotch Corner Hotel - Bright Marketing 6th November - Reading, Royal Berkshire Conference Centre, Madejski Stadium - Bright Marketing 8th November - Ashford, Kent, Ashford International - Bright Marketing 9th November - Oxford, Holiday Inn - More Profit 13th November - Croydon, Hilton - Bright Marketing 14th November - Norwich, Sprowston Manor Marriott - Bright Marketing - Change of Venue 15th November - Basildon, Holiday Inn - Bright Marketing 20th November - Wembley - Hilton - More Profit 22nd November - Bath, Cumberwell Park Golf Club - Bright Marketing 26th November - Aberdeen, Aberdeen Football Club, Pittodire Stadium - Bright Marketing - NEW! 28th November - Guildford, HG Wells Conference Centre - More Profit 30th November - Poole - RNLI Life Boat College - Bright Marketing - Change of Venue Let's Talk... Seminars - What People Say Here are a few comments from participants at our recent series of Let's Talk... seminars - you can also Watch the Video "A very big THANK YOU for an excellent presentation - we both enjoyed this very much... It makes a big change to go to a presentation which is not "Death by Powerpoint" or where I end up falling asleep! We have told everyone we know that they MUST go to see your next presentation. You were BRILLIANT". Pamela Hardy, The IT Men Ltd, May 2007. "This just opened my eyes and told me that "this is what I have to do". Carlos Fernandes, Unique Accounting Solutions "I can't tell you how much I needed the kick to get going that you gave me at Bright Marketing. I have since worked more productively than before and gone for it with another client group so all is looking 'brighter'. Thanks for your help. I look forward to the next one." Canary Wharf, May 2007 >> TOP
Dare of the Month
Send an email to your top ten customers - tell them you'll be calling and you want them to give you a list of 10 things you can do to improve the quality of your service. >> TOP
Peninsula - New dates for Autumn 2007 - 'Even More Profit!' seminar
We will be working with Peninsula, the Health & Safety/Employment Law experts, to present a series of FREE seminars in the Autumn. These seminars are a must for any growing business. Making sure that your business is "compliant" with the ever-increasing amount of legislation has become a challenge to even the most conscientious business owner. This seminar will give you useful information, tips and advice to assist you in understanding your legal obligations. You will also get inspirational tips on how to increase the profitability of your company from Paul Jobin, the Business Growth expert. Paul has run many successful businesses including the chain of RouteOne clothing shops. He is keen to pass on his experience and knowledge to growing businesses. If you are interested in real business success, like Paul's, then this is a not to be missed opportunity! October 10th October - Burton-on-Trent, Branston Golf & Country Club November 20th November - Tewkesbury, Hilton Puckrup 27th November - Reading Renaissance, Oxford Road 30th November - Oxford, Thames Four Pillars Hotel December 4th December - Croydon, The Hilton 5th December - Norwich, Sprowston Manor Marriott 6th December - Bath, The Bath Priory 12th December - Novotel Tower Bridge 18th December - Guildford, Holiday Inn 19th December - Wembley, Plaza Hotel 20th December - Taunton, Best Western Rumwell Manor Hotel Book your place >> TOP
Article of the Month - How Good is Your Marketing?
Forget your marketing expenditure for a minute - it's all about delivering says guru, Robert Craven Marketing is often evaluated on how much they have spent on it or how pretty their brochures look. Forget them now. These criteria seem somewhat superfluous. The purpose of marketing is to get more clients to buy from you… or to get existing clients to stay with you and buy more. What you really need to measure is marketing effectiveness (and not the inputs or costs). Read the article >> TOP
PR - in the Mail on Sunday
We had an overwhelming response to our request for 'case study' material for a piece for the 'Mail on Sunday'. Two clients were specifically selected and contacted by the journalist. A big thank you to all those of you who offered your story for inclusion. Read the Article - featuring Mark Gibb and Laura Brown Case Study 1 - Mark Gibb, SMP Plastics Case Study 2 - Laura Brown, Circle Events PS Another article by Robert including those not mentioned in the 'Mail on Sunday' will be featured in next month's Newsletter. >> TOP
New Book - Bright Marketing - OUT NOW - order your signed copy
Bright Marketing, why should people bother to buy from you? In today's increasingly competitive marketplaces, people have a choice: they can buy from the 'me toos' or they can buy from the market leaders. Bright Marketing argues that in a world full of mediocrity it only takes a five percent difference from the competition to stand out. Read a Review Read an Article Buy Now, cheaper than Amazon - and it will be signed by Robert Craven! >> TOP
Robert Craven's Blog - extracts
A selection from the Blog: Bjorn Lomborg says balmier weather could ward off millions of deaths. Small Giants - Companies that choose to be great rather than big…. Sacking Customers >>TOP
About Robert Craven, MD of The Directors' Centre
Robert Craven works with ambitious directors of fast-growing businesses who feel that they could be doing even better. As a keynote speaker his style is challenging, honest and goading; free of business school hyperbole, he makes his audience think. The Financial Times describes him as 'the entrepreneurship guru'. Mentoring and Coaching - The Directors' Centre team work with a select number of Managing Directors to help them grow their businesses. Phone Robert direct to know more on 01225 851044. Robert's Blog For more details go to the Directors' Centre website. www.directorscentre.com >> TOP
Robert Craven, The Directors' Centre, 1 The High Street, Woolley, Bath BA1 8AR, UK +44 (0)1225 851 044 office@directorscentre.com The Directors' Centre Ltd., registered in England and Wales, company registration no. 2606555.

What we are about is simply...

Forget your marketing expenditure for a minute - it's all about delivering says guru, Robert Craven