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Robert Craven Website

Newsletter
from Robert Craven,
Keynote Speaker, Author and MD of
The Directors' Centre
March 2006

 

 

 

Greetings,

Happy New Website to Us!

31st March is the soft launch of our new website at www.directorscentre.com - it is already up and running to iron out any snags and teething problems. Please visit the site and give us your feedback. The more, the merrier. Prizes will be awarded to the person who spots the best gaffes and mistakes. We are counting on you to help us in this task!

If you manage your own site then please do make a link to us to help us with our google ranking.

This month's Newsletter is a quick round-up of the latest articles and a few of the oldies... and it is also a way of testing if the new newsletter format works. Thanks for your patience.

Regards

Robert Craven

NEW ARTICLES

• Strategy, Marketing, Teams - Robert Craven reveals the three obsessions of successful organisations. (Making Money Magazine. April 2006)
• Calculate How Much A Customer Is Worth To You - Do you know how much a customer is worth to you? Robert Craven gives an introduction to relationship marketing and the concept of the life-time value of the customer for the growing business. (InsightExec, March 2006)
• Sell Yourself in 60 Seconds - Also known as the 'elevator pitch', it's the ability to describe your personality, achievements, skills and work experience in just a minute... (Personnel Today, 2006)
• One Minute Intro - The Elevator Pitch (Recruiter Magazine, 2006)
• What Would You Say To Sir Alan? - A full-length article on the 30-second pitch (Better Business Magazine, March 2006)
• What's The Problem? What's The Hurt? - For many of us the problem with marketing and strategy is that it just doesn’t seem to be working as well as it could. (Sobell Rhodes Newsletter, March 2006)

best of Robert's archived articles

• Same Old Doesn't Work - Doing things differently from the masses will give your business the stand-out it's failed to achieve (B2B Mag. Jan 2006)
• A Bunch of Fives - New Year's Resolutions for 2006 - print it off and pop it on your wall. (Dealer Support and USP Mags. Jan 2006) It is also on the USP Mag website
• The Psychology of Success
  Successful people have the habit of doing things that failures don't like to do. They don't like doing them either but their disliking is put in second place to the strength of their purpose. (Business Now Mag. Dec 2005).

AND WHILE WE ARE TALKING ABOUT BOOKS... (WERE WE?)

Kick-Start Your Business
by Robert Craven; Foreword: Sir Richard Branson
Number One Business Best-Seller.

Running a business can sometimes feel like running up the down escalator. Unless you can get the business to work for you.

Latest news on the book - is that as well as editions printed in UK, Spain, Rumania, China and India... we are now being translated to go into print in Brazilian Portuguese. Also copies now available in Chinese and counterfeit copies have been translated, printed and available in Turkey.

See it at Amazon.

This is the basis, the manual for our award-winning 'Kick-Start' workshops.

NEWSLETTER LINKS

• The Directors' Centre
• Kick-Start Your Business
• Customer Is King
• Amazon
• Previous Newsletters - this archive will be open for a short time

ABOUT ROBERT CRAVEN, MD of The Directors' Centre

Robert Craven works with the ambitious directors of fast growing businesses who feel that they could be doing even better.

• As a keynote speaker his style is challenging, honest and goading; free of business school hyperbole he makes his audience think.
• The Financial Times describes him as 'the entrepreneurship guru'.
  
• Mentoring and Coaching - Robert and his team work with a select number of Managing Directors to help them grow their businesses. Phone Robert direct to know more on 01225 851044.
  
• Next Free Telephone Seminar: 31st March, 10:00am 'How to grow a business' - not to be missed. Contact Trish for details
  
  For more details go to the Directors' Centre website

BUY THE BOOKS NOW AT A SPECIAL DISCOUNT PRICE FROM AMAZON

Robert Craven, The Directors' Centre, 1 The High Street, Woolley, Bath BA1 8AR, UK - +44 (0)1225 851044 - www.directorscentre.com

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