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So You Want to be a Business Consultant...

...everything you wanted to know about running your own consultancy practice but were afraid to ask.

An intensive two-day workshop with probably the UK’s leading independent management consultants.

• Are you thinking of a career in consultancy?
• Do you want to capitalise on your business experience?
• Do you wonder what it takes to be a management consultant – can it be that difficult?

By popular demand The Directors’ Centre is running a unique ‘Consultancy Skills’ seminar in Bath, 24th and 25th April 2008

BOOK YOUR PLACE

WHO IS IT AIMED AT?

• People considering consultancy as a new career and those who have decided to ‘go for it’
• People looking for a proven set of tools to help them become better consultants
• Accountants and other professional service firms looking to extend their service offerings to include business consultancy and business advice
• Public sector and in-house business consultants about to go out on their own.

You will have several years of business experience, some specific functional (or generalist) expertise, and an enthusiasm to learn about running and growing a management consultancy practice.

WHY SHOULD YOU ATTEND?

To find out how to:

• set up and grow a consultancy practice
• find clients and how to get them to buy from you
• run a consultancy assignment.

To get:

• an insight into The Directors’ Centre consultancy ‘ology’ – a live example of a system for setting up and growing a consultancy practice
• an insight into the Consultant’s Manual – as used by the team at The Directors’ Centre.

What will you get out of attending?

1. 100-page Workbook and 30 articles on business start-up, growth, consultancy and training. The workbook includes:

• Why people buy consulting
• How to attract fee paying clients
• What to charge
• How to get the first piece of work
• Proposals that work
• Growing your practice
• Core skills
• Running the assignment
• Getting more work/repeat business
• Guarantees

2. Robert and the team will be on hand to answer any questions and you will receive signed copies of his books:

• Kick-Start Your Business – written specifically for business advisers and includes the 100-day toolkit
• Customer Is King – written specifically for professional service firms
• Bright Marketing – why should people bother to buy from you?
• The Expert – the new book that focuses on how professionals sell their services at premium prices

3. The opportunity to attend a one-to-one business surgery with one of our senior consultants after the event – quiz them about consulting, growing a business, past clients or whatever comes to mind!

WHAT WILL YOU BE ABLE TO DO AS A RESULT OF ATTENDING?

1. Start your own consultancy practice using proven and tested techniques

2. Present your consultancy in a way that will generate the most attention and make sure that you work with the right clients

3. See how to develop and grow your practice through the peaks and troughs of the early years.

You will also be able to:

• Create your own marketing pack
• Identify your own unique Proprietary Point of View (PPOV)
• Roll-out the "21-days to consultancy" countdown pack
• Network more effectively
• Start prospecting and know how and when to ask for the business
• Write compelling proposals.

WHO IS RUNNING THE PROGRAMME?

The programme is run by The Directors’ Centre – the consultancy for growing businesses.

WHO ARE THE COURSE TUTORS?

The programme is led by Robert Craven. He will be supported by experienced facilitators and consultants, include Paul Jobin and Guy Chilvers, who have been through the programme and the workshop.

HOW MUCH WILL IT COST?

Course fees to include all workshop materials, four signed books, refreshments and lunch each day: £2,000.00 +VAT A special accommodation rate of dinner, B&B has been negotiated with the Francis Hotel. Please contact the hotel direct and ask for the special discount price.

WHERE AND WHEN?

The Francis Hotel, Bath – is situated in the centre of Bath, The Francis has all the facilities one would expect from one of Bath’s prime hotels. Excellent connections to London and Bristol for trains and airports.

23rd April - Course tutors will be welcoming delegates in the bar from 19:00 (optional)

DAY 1: 24th April

DAY 2: 25th April

THE FACILITATORS

Robert Craven - MD, specialises in Strategy and Marketing. Author of ‘Bright Marketing’, 'Kick-Start Your Business' (with Sir Richard Branson) published in UK, USA, China... The FT describes him as 'the entrepreneurship guru', The Independent says he is 'truly inspirational'.

 

Paul Jobin - Senior Consultant, specialises in entrepreneurship and business development for MDs of growing businesses. Paul is best known for growing the TKC and RouteOne brands (wholesale/retail extreme sports products) to over 100 employees in less than 10 years.

 

Guy Chilvers - Senior Consultant, specialises in working with companies to improve their sales and marketing. As an entrepreneur of many years standing, he has considerable expertise in building successful new businesses. He's in his element when solving the problems that are preventing a company from growing.

two-DAY PROGRAMME will cover the following

• Who buys and why?
• What do clients buy?
• What are you selling?
• Consultancy frameworks and models
• From leads to profit: leads, contacts and networks
• Conversations and winning proposals
• Clinics and surgeries
• Healthchecks and audits
• Writing
• Speaking
• Asking for the business
• Marketing pack
• PPoV
• Contracts
• Fees, costs and freebies
• Filling the hopper
• Who buys and why
• What are you selling?
• Identifying target customers
• Developing your career
• Through the client’s eyes

WHAT NEXT?

Book now or call to speak to Robert or Lesley for more information on the April programme.

Call 01225 851044 or email

Please complete our online booking, you will then receive an invoice in the post.

BOOK YOUR PLACE