An Interview with Colm McMenamin

 

 

WHO ARE YOU?

"Colm McMenamin, a consultant with the Directors' Centre, specialising in business growth, marketing, and securing investment.”

WHAT DO YOU DO?

 “I work with ambitious entrepreneurs who want to grow. I will challenge assumptions and test your existing business model. I will work with you to identify how to make your business grow and then I will help make it happen.”

AND YOUR STYLE?

“I am straightforward, challenging, and results driven. I often bring clarity to situations and tend to be practical in approach. I’m very passionate about making businesses work better - my mantra is: keep it simple, make it happen!”

WHAT HAVE YOU DONE?

“I have helped many Directors and entrepreneurs to grow their businesses and personal wealth by challenging them to take action and focus on the things that make a difference.

I’ve worked with lots of creative, knowledge and technology based businesses to refine their business model, design and execute smart marketing plans that don’t cost the earth, change pricing models and grow their bottom line.

I can help you test the viability of your plans and work smarter to reach your destination sooner - so you live the lifestyle you want to live.

I’ve also advised a large number of companies on which type of investment is right for them and how to go about securing it. I’ve helped companies raise vast sums of investment. Whether that’s debt finance or equity investment - I can help you make it happen.”

WHY SHOULD I CARE?

“You slog your guts out every day because you want to be successful – I can help you get to where you want to be and then show you how to make the most of your wealth.”

WHAT CAN YOU DO FOR ME THAT I CAN’T DO FOR MYSELF?

“Your business will benefit from a fresh pair of eyes and ears to help maximise its potential. I can give you a new commercial perspective on your business that’s impartial. I offer resourceful advice on how to better connect with your customers, improve your sales and be more profitable.”

WHAT MISTAKES WOULD YOU STOP ME MAKING?

“I often prevent clients from investing vast sums into complex marketing strategies which are full of academic psycho-babble that may or may not get results.

I can help you understand how to plan your own marketing strategy and help you to find cost-effective workable techniques currently in the marketplace that can add immense value to your proposition.”

HOW ELSE WOULD YOU MAKE ME MONEY (OR SAVE ME MONEY)?

“I can help you understand how to make the best of your assets and help you plan for the future - whether that’s a five year exit strategy or a smooth transition of business wealth to the next generation. I can show how to do that in the most tax efficient way possible!”

GIVE ME AN EXAMPLE OF ONE BUSINESS YOU WORKED WITH THIS YEAR?

“The client had an annual turnover of approx £1M that nose-dived by 40% and they no idea why, except for a list of problems as long as your arm. I quickly diagnosed the following issues:

• Poor handling of cash-flow and disjointed financial management
• Obstructed growth due to poor customer relationship and knowledge management
• Uncoordinated sales and marketing strategy and resource allocation
• Team spirit decimated due to lack of strategy and poor recruitment and retention

We reviewed the key aspects of the business and set about tackling the problems one by one. We designed a realistic plan of practical targeted measures that had an immediate impact. We put a time-frame on actions that were critical to business survival and growth. The management found it reassuring to have an impartial pair of eyes applying tried and tested business knowhow.

I am pleased to say the business is now re-focused and has turned the corner. It now has the right team in place with the right balance of skills, it uses less external resource and is firmly in control of what needs to happen going forward.

WHY SHOULD I TRUST YOU?

“I’m a straight-talking person. If we meet, make a connection and I feel I could add value to your bottom line then I’ll tell you. If I can’t then I won’t waste your time.”

HOW MUCH WILL IT COST ME?

“I am confident that the money I can add to your bottom line will far outweigh my fees…”

HOW CAN I CONTACT COLM?

Colm McMenamin
cm@directorscentre.com
07815496451